Google Ads Strategy

Objective: Capture high-intent leads and dominate local search results for key practice areas.

Action Plan

Run targeted Google Search and Local Service Ads for high-intent keywords like 'Medical malpractice lawyer Beaver County' and 'Workers comp attorney Northern Allegheny'.

Utilize ad copy that highlights the firm's key differentiators: 'You're Not a Case Number' and 'Led by the Head of the State Trial Lawyers Association'.

Incorporate snippets from your best five-star reviews directly into the ads to build immediate trust and credibility.

Implement call extensions and lead forms to make it as easy as possible for potential clients to get in touch directly from the ad.

Continuously monitor and optimize campaigns to ensure you are reaching the right audience in your target geographic areas and maximizing your ad spend.