LinkedIn + AI for Referrals
Objective: Build a powerful referral network by connecting with key local professionals.
Action Plan
Identify and build lists of key referral partners on LinkedIn: union organizations, insurance adjusters, accountants, financial advisors, and non-personal injury attorneys.
Use AI-powered tools to automate personalized connection requests and outreach sequences.
Offer value in your outreach: propose content partnerships, offer to host a free seminar on a relevant legal topic, or suggest a co-branded event.
Publish regular content that details firm values, highlights wins in your specialty areas, and showcases your leadership in the legal community.
Referral Partner Outreach Examples
Two persona-based examples of automated outreach sequences.
Post Examples
Four examples of LinkedIn posts to build authority and engage the community.